Privacy Policy
Last Updated: 01-06-2026
Gummi ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, and disclose personal information when you visit gummi.com and our related services (the "Services"), and the rights you have over your personal information.
Who we are
Gummi only has one official site: gogummi.com. You can reach us at support@gogummi.com for any privacy questions or requests.
Information we collect
Information you provide to us
When you place an order, sign up for emails, or contact us, we collect:
Name and contact details (first and last name, email address, phone number if you provide one).
Shipping and billing address.
Payment information, processed by our payment processors (we do not store full card numbers).
Order and subscription history.
Marketing preferences and any other information you choose to share with us.
Information collected automatically
When you use the Services, we automatically collect:
Online activity (pages viewed, time on pages, click paths, interactions with emails).
Device and browser information (device type, operating system, browser, language).
IP address and approximate location derived from it.
Cookies and similar tracking technologies (described below).
Cookies and analytics
We use cookies and similar technologies to operate the site, remember your preferences, analyze how the Services are used, and serve relevant marketing.
We use Google Analytics to understand how visitors interact with our site. Google Analytics uses cookies to collect information about your use of the Services. You can learn about Google's practices at google.com/policies/privacy and opt out by installing the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout.
We use third-party apps and integrations through our e-commerce platform (Shopify) for functions such as email marketing, shipping, reviews, and analytics. These apps may process personal information on our behalf as service providers.
You can manage your cookie preferences through the cookie banner on our site and through your browser settings. Declining non-essential cookies will not prevent you from using the Services, but some features may be limited.
How we use personal information
We use personal information to:
Provide the Services, including processing orders, payments, shipping, and customer support.
Manage subscriptions and account information.
Send marketing emails and updates where permitted by law.
Personalize your experience and recommend products.
Analyze how the Services are used and improve them.
Detect and prevent fraud and protect the security of the Services.
Comply with legal obligations, including tax, accounting, and consumer protection rules.
When you are in the EU, UK, or another jurisdiction with similar laws, we rely on the following legal bases:
Performance of a contract, to fulfill your order and provide customer support.
Legitimate interests, to operate, improve, and secure our business and to market to existing customers.
Consent, for non-essential cookies and certain marketing communications. You can withdraw consent at any time.
Legal obligation, to comply with applicable laws.
How we share personal information
We share personal information only with the following recipients:
Service providers, including:
Shopify, which powers our online store.
Google Analytics, for site analytics.
Our payment processors, for processing payments.
Our shipping and fulfillment partners, to deliver your order.
Our email and marketing tools, to send the communications you have signed up for.
Other third-party apps connected to our Shopify store, where needed to provide the Services.
These providers process personal information on our behalf and under contract.
Advertising and analytics partners, where you have consented to non-essential cookies, including platforms such as Google and Meta, which may use the information to serve relevant advertising across other sites.
Professional advisors, such as accountants and lawyers, where needed for our business operations.
Government authorities and others, where required by law or legal process, or where appropriate for legal, compliance, or fraud-prevention purposes.
Business transferees, in connection with any reorganization, merger, sale, or other transfer of all or part of our business.
We do not sell personal information.
International transfers
Because we sell worldwide, your personal information may be processed in countries other than where you live, including the United States and other countries where our service providers operate. When we transfer personal information out of the European Economic Area, the UK, or other jurisdictions with cross-border transfer rules, we rely on appropriate safeguards such as Standard Contractual Clauses or applicable adequacy decisions.
How long we keep personal information
We keep personal information for as long as needed to provide the Services and to comply with legal obligations such as tax and accounting requirements (typically up to seven years for transaction records). Where we no longer need your personal information, we delete or anonymize it.
Your rights
Depending on where you live, you have some or all of the following rights:
Access the personal information we hold about you.
Correct inaccurate or incomplete personal information.
Delete your personal information.
Receive a copy of your personal information in a portable format.
Object to or restrict certain processing, including direct marketing.
Withdraw consent at any time where we rely on consent.
Opt out of targeted advertising and the sale or sharing of personal information for cross-context behavioral advertising.
Lodge a complaint with a data protection authority. For Dutch customers, this is the Autoriteit Persoonsgegevens (autoriteitpersoonsgegevens.nl). Other EU customers can contact their local data protection authority. UK customers can contact the Information Commissioner's Office (ico.org.uk).
To exercise any of these rights, email us at support@gogummi.com. We may need to verify your identity before responding. We will respond within the timeframes required by applicable law.
Marketing communications
You can unsubscribe from our marketing emails at any time using the unsubscribe link in any email.
If you opt out of marketing, we may still send you administrative messages related to your orders, subscriptions, or account, which you cannot opt out of while using the Services.
Security
We use reasonable technical and organizational measures to protect personal information. No system is completely secure. If you believe your interaction with us is no longer secure, please contact us at support@gogummi.com.
Children
The Services are not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, contact us at support@gogummi.com and we will delete it.
Third-party links
Our Services may contain links to third-party sites. This Privacy Policy does not apply to those sites, and we are not responsible for their privacy practices.
Additional information for US consumers
If you are a resident of California, Colorado, Connecticut, Virginia, or another US state with a consumer privacy law, you have the rights described above, including the right to know, correct, delete, and port your personal information, and to opt out of the sale or sharing of personal information for cross-context behavioral advertising.
We do not sell personal information for money. We may share personal information with advertising partners (such as Google and Meta) in ways that may be considered "sharing" under California law for cross-context behavioral advertising. You can opt out of this sharing by adjusting your cookie preferences on our site, or by contacting us at support@gogummi.com.
We honor Global Privacy Control signals where required by law.
If we deny a privacy request, you can appeal by emailing support@gogummi.com. We will respond to your appeal within the timeframe required by applicable law.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects when it was last changed. Where changes are material, we will provide additional notice through the Services or by email.
Contact us
For any questions, requests, or concerns about this Privacy Policy or your personal information, contact us at support@gogummi.com.